Running a business

Marketing, customers, websites and day-to-day admin.

• Can you use AI to build a website?Verdict: Yes, with careYes, with care. AI can draft the copy, structure and code, but you stay responsible for the facts and for UK rules on cookies, privacy notices and company details.
• Can you use AI to create an app?Verdict: Yes, with careYes, with care. AI can turn a plain description into a working prototype, but you still need to understand the code, protect users' data and pass app store review.
• Can you use AI to advertise my business?Verdict: Yes, with careYes, with care. AI can draft ads, captions and images, but the UK ad code applies however an ad is made, fake endorsements are out, and platforms set their own AI label rules.
• Can you use AI to make YouTube videos?Verdict: Yes, with careYes, with care. YouTube allows AI help with scripts, thumbnails and voiceovers, but realistic AI footage must be disclosed and mass-produced template videos can't earn money.
• Can you use AI to reply to customer reviews?Verdict: YesYes. AI is good at calm first drafts of review replies. Personalise each one, keep customers' private details out, and never use AI to write the reviews themselves.